Redken color extend blondage purple shampoo for blonde hair 300ml 10.1fl.oz

Description

Redken Color Extend Blondage Purple Shampoo for Blonde Hair with Violet Pigment
Redken Color Extend Blondage Purple Shampoo is a delicate cleansing product specially developed to care for blond hair. Composed of an innovative formula, this shampoo eliminates unwanted tones, neutralizing them, nourishing the hair fiber, and, even making the tone brighter and stronger. All these thanks to the Triple Acidic Protein Complex and Violet (Purple) Pigments.

The professional care for treatment and color protection in between salon services. Blonder, shinier and stronger hair.

Its formula…
The Color Extend Blondage range offers maximum protection for blond tones while strengthening and enveloping the hair strands in an exquisite aromatic scent. It is enriched with violet pigments that not only help to immediately neutralize unwanted yellow and/or golden tones but also strengthen the structure of the hair fiber.
For this purpose, this care is highly concentrated on corrective actives that, in just 5 minutes, allow you to transform the tone and leave your hair with an indescribably shiny finish. This is possible thanks to Violet Pigments which will give customizable shades in all levels of blonde.
It also contains a Triple Acid Protein Complex (Proteins and Amino Acids). Together, this set of ingredients will balance the pH, protect while repairing the hair’s strength, and intensely moisturize. As a result, elasticity is increased and hair is deeply conditioned. Thus culminating in a smoothed cuticle with increased shine and manageability.

 2019 Allure Best of Beauty best shampoo for color treated hair!

Benefits

Color protecting shampoo for blondes
Gently cleanses and adds softness
Repairs and strengthens hair from the core
Features Pure Violet (purple) Pigment to eliminate brassiness

Redken color extend blondage Beauty Tips
Use as a complete system with Color Extend Blondage Conditioner. Wearing suitable gloves, apply to wet hair, lather, and rinse well. Repeat if necessary. For maximum benefits, leave the second lather for 3-5 minutes. Rinse. Follow with Color Extend Blondage Conditioner.
What you need to know about purple shampoo for blond hair:
What does purple shampoo actually do?
Redken Blondage Shampoo and Conditioner remove brassiness from blonde hair. Blonde hair needs purple shampoo because of how the hair is lightened in the first place. When hair is lightened or bleached there is an undertone that comes up. Those undertones come out when the colorist applies a toner, but you may find they start to appear between color services as the toner fades. This is where the need for purple shampoo comes in—to adjust your tone at home!
How often should I use purple shampoo?
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week.  It is important to refer that when you eliminate too much yellow, it visually ends up darker. So if you wash your hair twice a week, use the purple shampoo only once a week to keep the hair bright but not yellow. Purple shampoo can be mixed with regular shampoo to add some of the violet pigment into a regular hair cleansing routine without any risk of going overboard.
Does purple shampoo work for natural blondes?
One of the primary purposes of purple shampoo is to neutralize brassy blonde hair. These brassy undertones do not just appear because toner has to warn off. Brassiness can also be caused by things like sun, hard water, or heat styling tools. For this reason, purple shampoo is not just for color-treated blondes. Natural blondes need it, too. In fact, those who’ve been jumping on the unicorn hair trend of purples and blue in their hair can also benefit from purple shampoo to help keep violet hues from fading. The key to this? The purple color of the shampoo.
Learn more about Redken products here.